Snapchat features and terminology

Snapchat features and terminology

Each social network seems to have its own language. Let’s take a look at the key Snapchat terminology you need to know to understand how to use Snapchat for business.

Snap: A Snap is a picture or video you send through the app to one or more of your friends. A video snap can be a maximum of 10 seconds long. Snaps are deleted once they’ve been viewed by all recipients, unless you add them to your Story, in which case they disappear after 24 hours. Unopened Snaps are deleted after 30 days.

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Stories section of Snapchat showcases photos and videos that you’d like to share with all your Snapchat friends.

Custom Stories: Custom Stories allow groups to create Stories together. You can choose to create a Group Story, which allows specific people to contribute Snaps, or a Geofenced Story, which allows your friends—and friends of friends—to contribute Snaps to a story as long as they are at a specific place.

Snapstreak: If you and a friend Snap each other within 24 hours for three consecutive days, you’re on a Snapstreak. You’ll see a flame emoji next to your friend’s name, with a number indicating how many days you’ve kept the streak going for. Note that chats do not count toward Snapstreaks.

Filter: A Snapchat filter is a fun way to jazz up your Snaps by adding an overlay or other special effects. Filters can change based on special events or holidays, location, or time of day.

Snapchat lens: Snapchat lenses allow you to add animated special effects to your photos or videos. Unlike filters, you use lenses while you are taking a Snap.

Geofilter: These are filters unique to your current location. To enable Geofilters, you have to turn on your location in Snapchat. You can also create your own custom Geofilter for as little as $5.99—great for building brand awareness or showcasing an event.