How to Use Snapchat: A Guide for Beginners

In late 2017, Snapchat broke from the standard social media model of intermingling posts from your friends with posts from brands and publications you follow. According to Snapchat, the redesign “separates the social from the media,” so you can access these two different types of content on two entirely separate screens. Here’s a quick recap of the Snapchat update:

This approach creates a new type of social media ecosystem on a network that was already unique for its highly ephemeral nature, featuring posts that disappear once viewed.

Whether you already have a Snapchat strategy in place, or you’re just starting to think about how to use Snapchat, it’s important to consider the app’s unusual new model when planning ways to connect with Snapchat’s 178 million daily active users, who open the app an average of more than 25 times per day.

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Here’s how you can use this unique social tool to reach Snapchat’s key demographics and support your business goals.